We’re generally not big on rules, but we do have a few:
1. Have fun at work. Or get a new job.
2. Time is more important than money.
3. The message is more important than the medium.
4. Be sincere.
5. Be direct.
6. Be fair.
7. No mean clients.
8. Never waste anyone’s time, especially our own.
9. If it’s a powder day, we’re closed.
10. When in doubt, make it pink.