Hytrainium is a great example of what can happen when Methodikal is involved from the very beginning of a brand or product’s life.
Our previous landlord, Paul, is an industrial designer. One day we were shooting the breeze and he told us about a project he was working on. He said it might be a good fit for Methodikal. Turns out, it was.
The product didn’t have a name yet. Or an identity. Or really anything more than a good idea and some CAD drawings. But its mission was clear.
Our client, Peter, has always been a competitive swimmer. And while just about every other sport today has a plethora of training gear one can buy and deploy, swimmers and triathletes still march into the pool with little more than a speedo and some goggles. No performance feedback. No heart-rate data. And, other than peeking at the clock on the wall, no idea how fast they are going.
So Peter came up with an idea for an underwater training device that would track key data while you’re in the water and give you a display at the bottom of the pool so you can see what’s going on. Once the product was in development, he came to us to help develop the brand.
It all started with a conceptual exploration, where we came up with different names, taglines and design looks for what the brand could be. They ran the gamut from sporty to playful to high-tech. Once we collaboratively settled on a final concept, called Hytrainium, we brought the idea to life on product graphics, sales materials, Website graphics and more.
Hytrainium is now a reality. The first run of beta units is for sale and they’re gearing up for a full-scale production run.