Swimnetix Section

Hytrainium logo design and name development: Hytrainium is a new class of sports-training product that lets swimmers and triathletes track their performance underwater. Methodikal has been involved since the very beginning, including coming up with the company name and branding, and helping to design the product.

Hytrainium business card design.

Hytainium sticker design: We were able to kill two birds with one stone while designing this sticker. It was used to both seal the product packaging as well as for promotional materials.

Hytainium sticker design: The 50/50 design approach allows for unique designs on each surface of the shipping box.

Hytainium sales material design.

Hytrainium concept development: The first of three concepts we developed, call Acis. The name comes from Greek mythology; Acis was the spirit of the Acis River in Sicily, and a main squeeze of the sea-nymph Galatea. But you probably already knew that.

Hytrainium concept development: The second concept we developed to explore where the brand might go. We typically bring these things to life through “mood boards,” which really help the client get a sense of how things will eventually take shape. It’s also a great way to get a sense of a new client’s tastes and play around in the sand box a bit. Liquidy Split was all about playfulness, speed and energy in the water.

Hytrainium concept development: Ladies and gentlemen, we have a winner. The third concept we developed, called Hytrainium, ultimately won out after much consideration. It had the right blend of technical precision, athletic prowess and aquatic flow, which created a solid foundation for the product and appealed to swimmers and triathletes.

Be strong.

HYTRAINIUM

Hytrainium is a great example of what can happen when Methodikal is involved from the very beginning of a brand or product’s life.

Our previous landlord, Paul, is an industrial designer. One day we were shooting the breeze and he told us about a project he was working on. He said it might be a good fit for Methodikal. Turns out, it was.

The product didn’t have a name yet. Or an identity. Or really anything more than a good idea and some CAD drawings. But its mission was clear.

Our client, Peter, has always been a competitive swimmer. And while just about every other sport today has a plethora of training gear one can buy and deploy, swimmers and triathletes still march into the pool with little more than a speedo and some goggles. No performance feedback. No heart-rate data. And, other than peeking at the clock on the wall, no idea how fast they are going.

So Peter came up with an idea for an underwater training device that would track key data while you’re in the water and give you a display at the bottom of the pool so you can see what’s going on. Once the product was in development, he came to us to help develop the brand.

It all started with a conceptual exploration, where we came up with different names, taglines and design looks for what the brand could be. They ran the gamut from sporty to playful to high-tech. Once we collaboratively settled on a final concept, called Hytrainium, we brought the idea to life on product graphics, sales materials, Website graphics and more.

Hytrainium is now a reality. The first run of beta units is for sale and they’re gearing up for a full-scale production run.