IZSTYLE is a convergence of music, snow sports and environmental activism, all rolled into one big snowball. Founded by Stefan Lessard of Dave Matthews Band, the brand encourages environmental awareness while showing folks a good time on the slopes.
Methodikal has been involved in one way or another from early on. We helped with content development and editorial services on the original website, and then began refining the brand’s graphic identity and style as it established a series of annual tours. Overall the mission has been to keep things playful and stylish, encouraging people to come out to tour stops, interact with sponsors and environmental organizations, hear some quality music, and enjoy the good life in the mountains.