It’s not every healthcare marketing client that wants to do something different. Much of the healthcare industry’s marketing and advertising looks exactly alike, with the same tired stock photography, messaging, colors, and more. Yawn.
So when we got a call from Marathon Health, based in Colchester, Vermont, we were determined to break the mold. Fortunately, we had a client with a different story to tell too.
Marathon Health is an on-site healthcare provider. Meaning they work where you work, keep you healthy while you’re on and off the job, coach you to a better lifestyle, and along the way, save your employer some serious cash. Marathon’s caregivers also clearly give a crap; they work with their patients every day and really get to know them and care about them.
When we did background interviews with the company’s leaders and employees, it was clear that they felt passionately about the lives they were able to change. These real, human stories felt different, and after we explored a few conceptual marketing campaign ideas, we settled on an idea called “Inspiring People.” The idea encompasses the dual tenets of Marathon Health: namely that they inspire people (their patients) and that they ARE inspiring people (caregivers).
Marathon Health embraced the idea immediately, and use it as the focal point of their healthcare marketing communications.