Methodikal Section

Methodikal poster design: Frankly, the world could use more niceness. We designed this series of limited edition posters because…well…because we felt like it. Seemed like the nice thing to do.

Methodikal poster design: Seth’s daughter served as the model and inspiration. Good job, Tessie.

Methodikal promotional mailer and poster: You never know where our logo might turn up. Here, Kinki graces the first-ever Methodikal self-promotional piece.

Methodikal promotional mailer and poster: The elusive K-rack buck.

Methodikal promotional mailer and poster: To help celebrate our launch, we researched the entire history of the letter K. Believe it or not, K has really gotten around over the years.

Methodikal pint glass design: For a promotional mailer to celebrate our first anniversary, we mailed out a pair of pint glasses. Not that we, or our clients, like to drink or anything.

Methodikal t-shirt design: The Methodikal Kinki-plaid t-shirt. Wear it with pride.

Methodikal t-shirt design: Anytime you can write a 250-word, 8-point-type hangtag for a self-promotional t-shirt, well, that’s an opportunity you’ve got to take.

Methodikal branded premiums: When we worked at our old agency, there were maybe three good coffee mugs and 40 crappy ones. People always fought over the biggest ones that kept the coffee the warmest. When it came time to create our own, we got the biggest diner-style mug we could find and threw in a shot of Bailey’s to help take the edge off. Cheers.

Methodikal branded premiums

The little postcard that didn't.

It's fun, right?

METHODIKAL

It’s probably no surprise that we’re our own favorite clients.

We don’t really spend a ton of time advertising ourselves (ironic, we know), but when we do we try to keep things light, fun and smart. It also helps that we’re talking to a pretty small audience. There are only so many marketing execs out there, so we can take a pretty targeted approach.

The sense of humor that permeates our self-promo work also serves as a bit of a gatekeeper; if you can’t at least get a chuckle out of this stuff, it’s probably not going to be a good fit for working with us.

At the very least, it makes for an interesting case study for appealing to a narrow B2B audience. Our sales and lead generation process is often a long one, so it helps to come up with branded premiums that will stick around for a while and remind people that Methodikal is here to help.

If you’d like your very own slice of Methodikal swag, give us a holler. We’ll see what’s left in the basket of goodies.