We've been working with Middlebury College and its associated brands for several years now, and the relationship seems to grow deeper each year. Most of our work supports Middlebury's language programs – considered by many to be the best in the world – including its newly launched for-profit company, Middlebury Interactive Languages.
Middlebury's approach centers on immersing students in language as much as possible, and our work relates that core philosophy in an interesting and appropriate concept to each audience, ranging in age from teenagers through to professionals and graduate students.
Middlebury is aggressively growing its language programs, with our creative work forming the foundation of its marketing and sales efforts. The company recognizes America's need to educate students in world languages and cultures if we are to remain competitive globally, both in business and diplomacy. This last point adds a note of urgency and importance to these communications, and creates a powerful incentive for students and their parents.