Ski Vermont (aka the Vermont Ski Areas Association) has been a client since back in Methodikal’s formative days. Several years ago, they came to us with a challenge: How to breathe new life into the Ski Vermont brand. We needed to find a way, through words and graphics, to convey the classic nature of Vermont skiing and snowboarding while also balancing the modern experience of vacationing here. The work had to appeal to a pretty broad audience too – everyone from a young skier or rider launching themselves in the park, to families trying to fit skiing into busy schedules and tight budgets, to older generations who still love to get out on the white stuff.
Years later, you can see our work throughout the Ski Vermont brand, including the magazine we produce and help write each year, the poster that’s become a totem for the state, and other brand extensions that serve to deepen people’s connection with the Green Mountains in winter.