Yankee Publishing Section

Yankee sales kit design: Using iconic New England imagery and warm tones to reflect the changing colors of the seasons, this sales and media kit gives Yankee a simple and striking introduction to potential advertisers.

Yankee sales kit design: Inside, sales sheets complement the look and deliver key brand messages.

Yankee graphic design: A header we designed for a series of special sections.

Yankee graphic design

Yankee graphic design: Another identity piece for a series of special contests.

Yankee advertorial design: With advertorial designs, there’s always a fine line to walk. Ideally, it feels like a natural piece of content in the magazine, blending in seamlessly with the editorial flow.

Yankee advertorial design: Hood is a key sponsor and an iconic New England brand. The advertorial medium gives them a chance to convey meaningful content and a strong branded presence in the magazine.

Yankee advertorial design: This piece promoted an annual kitchen redesign feature, allowing key partners to have a presence in the magazine.

Yankee advertorial design

Yankee graphic design: The goal here was to give a unifying element to special advertising sections, where ads are coming from all kinds of different companies. A bit like herding cats in the visual sense, but this worked well.

Yankee advertorial design

Yankee advertorial design: A promotional page for the Yankee Kitchen Challenge borrows visual cues and a strong color palette from the world of home improvement.

Finito, Benito.

YANKEE PUBLISHING

Yankee Magazine is one of the more venerable brands in publishing. The magazine strives to capture that soul of the New England experience, and has a loyal – if aging – readership. To broaden that audience, Yankee went through a significant redesign shortly before we began working with them.

To help the rejuvenation efforts, Yankee hired us to re-imagine their advertorial, promotion and sales efforts. This includes designing sales materials for the company, and coming up with special sections, advertorials, and branded and sponsored content.

Often, these design projects demand a unique look and feel, but still need to live within the larger Yankee graphic family. They also need to be intriguing enough to stand out in the magazine, and appeal to the publication’s diverse readership.

After several years of collaboratively working with them, we’ve built a distinct family of communications. Our work helps them attract new sponsors, connect with more readers, boost sales, and make the magazine stronger in a time when many publications are struggling to stay afloat.