Vermont Technical College asked us for a little creative help as they head into a key part of their recruiting season. Every April, the college holds a series of events to get students who’ve already been accepted to take the final step and put down a deposit. We wanted to make it a little more fun than your average college collateral mailer, so we decided to give it the flavor of a concert tour. The finished piece incorporates graphic elements from the campus on a poster and a ‘ticket,’ and gives students a sense of what to expect and why they should attend. Simple and fun.