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Howard Center - The end
Howard Center Intro
Howard Center Logo
Howard Center Business Cards
Howard Center Letterhead
Howard Center Buttons
Howard Center Note Cards
Howard Center Note Cards 2
Howard Center Print Ad 1
Howard Center Print Ad 2
Howard Center Print Ad 3
Howard Center Bus Ad
Howard Center Sign
Howard Center Banner Ad
Howard Center Banner Ad
Howard Center Annual Report Cover
Howard Center Annual Report Inside
Howard Center Rack Cards 1
Howard Center Rack Cards 2
Howard Center Folder 1
Howard Center Folder 2
Howard Center - The end

Howard Center

Having lived in Burlington for a long time, we knew that there was a Howard Center, but we really had no idea about what they did, who they were, or what impact they had on our community. It turns out, we weren’t alone.

Despite its size (1,500 employees), impact (more than 15,000 people helped every year), and breadth of offerings (dozens of services, touching everything from mental health to substance abuse to developmental services, for young and old alike), lots of people didn’t understand what Howard Center did. They might know one part well, but certainly not the whole. Our research showed that even longtime employees would struggle; they’d talk in detail about their own particular service area, but would trail off when it came to other parts of the organization.

Their old logo wasn’t helping either. It didn’t convey anything of substance and, from a graphic perspective, didn’t plant a flag in the ground. It was simple, but meaningless.

So with that background, Howard Center’s leadership hired us to help. They wanted a new logo. They wanted a new identity that would be memorable and that all parts of the organization could get behind. They were curious about a tagline. Most important, they wanted people who needed help to know that Howard Center was here for them.

Before we ever started developing creative work for them, we spend a long time talking to employees, board members and other people who cared. We then boiled down our research into a set of findings that could be easily understood by Howard Center’s leadership. Only after we got agreement from everyone did we move forward with concept development, logo design, tagline development, and all the rest.

The logo plays on themes of help and protection, with the ‘C’ forming a shield. The typography conveys strength and clarity, while the tagline, ‘Help is here.” makes an unmistakably clear statement of what the Howard Center does and why people should care.