We try to take an artisan approach to all of our clients, but when the client is actually an artisan, it seems all the more important to craft work that's special and thoughtful and unique. When we started talking to Miles Jenness from Vermont Heavy Timber, his dedication and thoughtfulness were immediately apparent, as was his desire to honor traditional methods of timber-frame construction.
Much as timber framing has been around for hundreds of years, the logo we designed is based on a centuries-old mark called the King's Broad Arrow, which, among other functions, was used by the British in Colonial-era America to mark trees they wanted to reserve for ship's masts in the Royal Navy.
We created the mark using a linoleum-cut stamp and added to the hand-hewn feel with letterpress stationery created by May Day Studio. We love how it all turned out.