"I brought you something from Mirabelles!" has long been music to the ears of food lovers around Burlington, Vermont. Mirabelles Cafe has been serving up delicious baked treats in town for years, so when they asked Methodikal to redesign the packaging for their line of frozen croissants and cinnamon rolls, we were only too happy (and hungry) to help. The client was looking to expand their retail presence beyond the local area, targeting high-end national retailers like Whole Foods, and they knew they needed to step up their packaging game to compete in that highly competitive marketplace. The results have supported sales growth while also improving visibility at retail, with playful graphics and copywriting that embrace Mirabelles heritage and move the branding forward.
Updating the look and feel of a beloved Vermont bakery brand.
While we're primarily donut people, we're always willing to broaden our pastry horizons.
Cooler cling stickers helped drive awareness at the grocery store, where products can easily get lost in the crowd.
Retailers love it when companies invest in packaging design, especially in Vermont. Often, they'll give products a better shelf position and pump them up on social media channels.
The redesign was intended to help get Mirabelles into national stores like Whole Foods. Sell sheets also helped to tell the story to retail buyers.
