We'll have more on this one soon, but the news broke last week that Trapp Family Lodge in Stowe, Vermont, had just finished a rebranding project with Methodikal, as they updated their name to the von Trapp Family Lodge & Resort. Here are links to some stories about the project in the Boston Globe, Burlington Free Press, and Vermont Business Magazine.
The project was spurred by the resort's desire to be more clearly associated with the family's famous story from The Sound of Music, including reintroducing the 'von' into the name and adding a new descriptor. We also introduced a new tagline, "Come for our story. Leave with your own." that helps make a more contemporary connection for guests. The resort is about to start celebrating its 75th anniversary, so the timing was perfect.
The new logo features the bell tower from the main lodge building, which is the first thing that greets guests when they arrive and is the sole surviving piece of the original lodge building that tragically burned down back in 1980.
This was a super fun project to work on with the family and the resort team, and it's always a treat to be entrusted with updating such a famous and well-regarded brand. Thanks Trapps, it's been a pleasure.
