Howard Center

Deliverables & Services:
Logo Design + Brand Concept + Tagline Development + Brand Identity + Copywriting + Brand Research + Advertising + Collateral Design + Photography

The logo plays on themes of help and protection, with the “C” forming a shield. The typography conveys strength and clarity.

The tagline is intentionally direct, simple, and caring. When you need a hand, you don’t want to play guessing games on where to turn.

The advertising campaign puts Howard Center staff front and center, which makes sense; they’re the ones doing all the hard work. The campaign is also nice because it leaves room for both general branding and more targeted messaging.

Internal posters were used to remind employees why they’re there.

If you ever need help, now you know where to go.

Additional Projects