The City of South Burlington hired Methodikal to help develop a brand identity for Illuminate Vermont, a new winter festival that was specifically aimed at attracting a more diverse and inclusive audience to the region. The logo design and brand identity we created infused the event with energy and created a sense of what the actual experience would be like, despite the fact that it was a first-time event and imagery was limited. Aside from the logo and identity, the project also included a full suite of communication tools to help raise awareness and highlight vendors and sponsors, including website design, poster design, advertising, and social media templates. Even with a very aggressive planning schedule, the event was a rousing success, with attendance numbers that far exceeded expectations.
Illuminate Vermont
Deliverables & Services:
Logo Design + Brand Identity + Website Design
On a dark, winter night, Illuminate Vermont shined bright with the power of artistic expression and celebration.
Doing the website design on Squarespace was an elegant, efficient solution.
