Yankee is one of the more venerable brands in publishing. The company’s mission is to capture that soul of the New England experience across all of its platforms: the iconic Yankee Magazine, the NewEngland.com website, and its relatively new television show, Weekends with Yankee, which introduces audiences to tourist destinations on and off the beaten path.
Methodikal helps Yankee tell its story across the whole brand. We’ve created the core identity for the television show and we helped develop all of the advertising sales support and other materials needed to make it a viable entity. In the pages of the magazine, we’ve developed special sections, advertorials, and branded and sponsored content. And overall, we’ve created a cohesive story and image across all of Yankee’s platforms, as well as helping it appeal to a younger and broader audience, which is critical in a time when so many publications are struggling to stay afloat.