Mount Snow is blessed with location; it’s the closest Vermont ski area to Boston, New York, and the whole I-95 corridor. But being an easy drive isn’t enough to hold people’s attention or make someone care, so the resort is also undergoing a significant revamp of its infrastructure, including a massive new snowmaking system that’ll keep it white and fluffy even when the weather goes south.
But as great as the place is, our discovery research pointed to a bigger reason people love it: Loyal guests felt like Mount Snow was their place to let their hair down and just be themselves. No matter what the 9-to-5 world back home held, Mount Snow was where their soul resided and where they could spend time with the people they really cared about.
So the campaign we developed emphasizes both snow and individuality. Because whether you’re talking about real snowflakes, or the colorful flakes you meet at the mountain, thankfully, no two are ever alike.
