We’re huge music fans, so when the Lebanon Opera House asked for help in reimagining its branding and advertising, we were excited to help it boost ticket sales and grow community awareness. Methodikal’s been working with LOH for about a decade now, and it’s a pleasure to support this non-profit as it brings art and culture to the Upper Valley of New Hampshire.
With this client, each annual season demands a new look and feel, yet it still must remain true to the established brand. LOH also promotes a wide variety of acts – from classical to avant-garde, from national to local – so our work needs to create a framework that would be appropriate for such a broad range.
Once we come up with the concept for each season, we bring it to life in a range of communications, including website graphics, promotional posters, playbills, printed collateral, advertising campaigns, email blasts, and more. The work has been successful in creating a more distinct graphic image for LOH, particularly as it continues to refine the brand, increase community awareness of its programming, and compete against other venues in the area.