We’re huge music fans, so having Lebanon Opera House as Methodikal's longest-tenured client just feels right. In 2022, as LOH was nearing its 100th anniversary and launching a significant capital campaign to fund much-needed improvements to the theatre, they asked Methodikal to help with rebranding, including a new logo design and brand identity. The old logo was not only dated and difficult to work with, it also emphasized the building instead of the impact that LOH and the performing arts have on so many people in the community.
As part of the rebranding effort, we also went through a conceptual development process, which yielded the tagline, "The Art & Soul of the Upper Valley." The new brand story emphasizes LOH's role as a leader in bringing the Upper Valley community together and in creating a vibrant arts scene that's continually focused on welcoming in new audiences.
The distinct O's in the new LOH logo are a nod to the shape of the doors of the building, which subtly suggests the act of welcoming people to the theatre. The color palette is intentionally flexible, with a rainbow of choices available to complement any genre of music, comedy, or theatre. The new branding has been met with resounding approval and was immediately embraced by LOH's staff, board, and audience. Plus, we love wearing our new LOH hoodies around the office.
