We're blessed with an incredible number of great breweries in Vermont, so naturally when we wanted to join the party, we helped design the branding for a beer from…New Jersey. Ah well. Atco Brewing Company is based in the town of Atco in the Garden State, a community with a heritage as a rail hub. (Fun fact: Atco was named after the Atlantic Transport Company. And yet, we digress.) Taking cues from the area’s history, we incorporated railroad-inspired graphics, names, and logos into the beer packaging, although with a distinctly playful feel and a modern color palette.
Atco Brewing Co.
Mike loves beer. Seth was born in New Jersey. This project was like chocolate and peanut butter.
We designed the main logo as well as alternate marks, all playing on the railroad theme that the brewery and town were based on.
Beer is delicious. Shhh, don’t tell anyone.