Shelburne Farms

Deliverables & Services:
Logo Design + Brand Identity

To cow or not to cow, that was the question. 

The cows made the cut, but simplifying and repositioning them made the mark feel more thoughtful, as well as being more easy to reproduce.

The wordmark for the Institute for Sustainable Schools, which maintains the overall Shelburne Farms wordmark to help deliver a consistent message.

A set of brand standards help the client to ensure consistency moving forward. 

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