Espro was born from a marriage of engineering precision and a love of caffeinated beverages. But while the founders were great at taking existing products and perfecting their form and function, they needed help telling their story in a way that more people could appreciate and care about. So they called Methodikal.
The concept and tagline we developed, Make It Better, has meaning to both the company and its customers. Espro doesn’t create wholly new products; rather, as people who are both design experts and process perfectionists, as well as being serious coffee aficionados, they focus on taking existing products and engineering them to a higher state of quality, functionality, and taste. In turn, their products help consumers to make a better cup of joe (or tea or espresso or whatever else gets them moving).
After going through a conceptual development process that led to the Make It Better idea, we created a tight family of branded communications, including packaging design, trade show displays, advertising, collateral, dealer catalogs, point-of-purchase branding, and more.